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BA (Hons) in Business Studies (Marketing)
Institute:  New York College
Category:  Marketing & Media
START DATE: November 2017 CITY: ATHENS, THESSALONIKI
DURATION: 3 years EDUCATION VARIANTS: Full Time, Part Time
DEGREE: Bachelor LANGUAGE: English
ENTRY REQUIREMENTS

- High School diploma
- TOEFL 213 (computer based)
- 2 recommendation letters

DESCRIPTION

UNIVERSITY CONFERING THE DEGREE
University of Greenwich (UK)

Aims
Knowledge of marketing and product or service promotion is the key differentiating factor in all contemporary firms. The BA in Business (Marketing) is part of a last generation programme that was updated through the University's recent quinqenial review, with the aim of structuring Business Studies around contemporary business processes, rather than traditional thematic areas largely devised in the academic world alone. Alongside with dealing with business processes, which encapsulate the full range of managerial activities, the successful candidate will gain a holistic perspective and in-depth understanding of concepts such as marketing management, product promotion techniques, interactive and direct marketing methods and all the knowledge and skill necessary for an individual wishing to follow a successful career as a Marketing executive.

Curriculum
Year 1
Personal and Professional Development
Introduction to Business Processes
Business Planning and Development
Context and Regulatory Framework of Business
Organizational Behaviour I: Managing the Performance of Individuals
Year 2
PPD II: Career Management
Creativity and Business Decision Making
Value Chain Management
Management and Information Systems
Marketing Management
Year 3
Dissertation
Managing Strategy
Direct, Interactive and Digital Marketing
International Business Management

INFORMATION

Duration
The BA in Business (Marketing) is a 3-year full-time course, taught exclusively in the English language. Courses are offered within a two term period, with two exam periods in May and August. All courses are delivered during the weekday evenings to accommodate the needs of working students.

Careers
Employment in brand/marketing management, marketing research, consultancy, advertising, and other marketing executive positions.


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