Masters:
Business & Management, Marketing & Media

MA in International Management – International Marketing

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Institute:
New York College
Athens, Thessaloniki
November 2019
1 year
Master
Full Time
English

DESCRIPTION

Aims
The Μaster of Arts programme in International Management gives you the tools you will need for a variety of management roles in international companies. The programme focuses on the international service industry and gives you opportunities to put what you've learned to work.
In particular, the Master International Management · Marketing prepares you to work in marketing management roles in internationally operating organisations.The program builds your understanding of the sales and marketing issues of international organisations. You will improve your competencies in international marketing, brand management, market research, consumer behaviour, organisational strategy and pricing through analysis of successful concepts of international marketing management. The focus on (inter)cultural challenges in various country markets not only increases your methodological, but also your socio-cultural skills.

Curriculum - Modules
SEMESTER 1
Service Operations Management
Performance Measurement & Management
International Business Ethics
International Corporate Governance
International Economic Policy
Advanced Research Methods
Applied Statistics
Language Course I
SEMESTER 2
International Negotiation Skills
Leadership
Language Course II
Four courses out of the following:
International Organisational Behaviour
Advanced International Human Resources
International Marketing
International Management Accounting & Control
International Financial Accounting
International Financial Management
SEMESTER 3
Strategic Aspects of the Service Industry
Global Brand Management
International Consumer Behaviour
Applied Marketing Research
Current Issues in International Marketing
Sales and Pricing
SEMESTER 4
Master Thesis & Colloquium

INFORMATION

Careers
In studying for a degree from IUBH you will benefit from:
· The reputation and credibility of internationally recognized University in Germany
· Outstanding Teaching and Individual Attention
· Practice-Oriented Through and Through
· Opportunity to develop the social, professional and intercultural skills you will need to work in management
· Global network of industry contacts
The Master of International Management qualifies you for a full scope of career possibilities with international and transnational corporations. Graduates can work in export companies, the public sector, international banks and companies with subsidiaries abroad. Most employers offer attractive salary packages.
The graduates of the IUBH School of Business and Management are respected employees in national and international companies and can benefit from the extensive networks with employers that both IUBH and NYC have established locally and internationally.

TUITION FEES
For information regarding student fees please contact the Institute.
CONTACT FORM
Interested? Fill in the contact form and an advisor from the Institute will get in touch with you shortly.
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