Marketing & Media

BA (Hons) in Business Studies (Marketing)

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CITY College, University of York Europe Campus
October 2021
36 months
Full Time
Greek, English


- Holders of High School Leaving Certificate with good performance.
- Holders of the International Baccalaureate (IB) Diploma or six IB Subject Certificates (including at least three at the higher level) with a minimum total of 26 points, or A Levels obtained locally, will be considered for admission to Bachelor Degree courses.
- Good knowledge of English proven by:
TOEFL: paper based 550 / computer based 213 / Internet based 79-80 or IELTS: 6,0 or CAE (A or B) or equivalent
qualifications. Candidates that have completed their high school studies through the medium of English Language are not required to hold an English language qualification.


Marketing is the insightful process of thinking about and planning for markets. The process starts with researching the marketplace and understanding its dynamics. The marketer uses research to identify opportunities, that is, to find individuals or groups of people with needs that remain unmet or who have a latent interest in a product or service. The increase of international competition has led to the vital need for marketing expertise in all areas of business including non-profit bodies such as charities and arts organisations. The graduates from our Department will be the successful business executives of tomorrow. The depth of their knowledge and their specialization will enable them to pursue successful careers in marketing departments in the public or private sector, in financial institutions, in the
industrial sector and in the services sector.

Programme of studies
1st Year
Business Communication
Principles of Management
Principles of Marketing
Business Economics
Quantitative Methods for Business
Business Statistics
Information Management and Technology
Accounting Fundamentals

Units to the value of twenty credits from the Division of Humanities and Social Sciences.

2nd Year
Organisational Behaviour
Marketing Management
Decision Making with Information Technology
Management Accounting
Consumer Behaviour
Operations Management
Marketing of Services
Marketing Research

Units to the value of twenty credits from the Division of Humanities and Social Sciences.

3rd Year
Business Strategy
Integrated Marketing Communications

Units to the value of eighty credits from the following:
Corporate Social Responsibility and Ethics
Developing Corporate Identity
Relationship Marketing and Customer Relationship Management
Managing with Information Technology
Entrepreneurship and Small Business
Financial Instruments and Market Behaviour
Sales Management and Techniques
Contemporary Issues in Marketing
International Business
Retail Marketing
Green Marketing


The title Bachelor of Arts (Hons) in Business Studies (Marketing) is awarded directly by the University of Sheffield.

For information regarding student fees please contact the Institute.
Interested? Fill in the contact form and an advisor from the Institute will get in touch with you shortly.