Bachelors:
Marketing & Media

BS. in Business Communications

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Institute:
New York College
Athens, Thessaloniki
Octomber 2019, January 2020
4 years
Bachelor
Full Time, Part Time
English

ENTRY REQUIREMENTS

- High School diploma
- TOEFL 213 (computer based)
- 2 recommendation letters

DESCRIPTION

UNIVERSITY CONFERING THE DEGREE
State University of New York-Empire State College (USA)

Aims
Knowledge Outcomes:
Upon successful completion of this program students will be able to:
- Demonstrate in-depth knowledge of communications analysis, communications decisions, public relations, advertising, business ethics and consumer and organizational behaviour.
- Have a foundation in science and liberal studies as delivered through the General Education program.
- Demonstrate knowledge in business fundamentals including understanding of management science, economics, accounting, computing and information systems, organizational behaviour, business law and ethics;
- Communicate in a range of spoken business situations in a cross cultural context;
- Pursue postgraduate studies or professional qualifications in the field of business communciations.

Skills Outcomes:
As a result of completing this program, students should have acquired the following skills and values:
- excellent written and oral communication skills;
- analytical and critical-thinking skills necessary to make sound business and personal decisions;
- numeric and quantitative skills including data analysis, interpretation and extrapolation;
- effective use of communication and information technology for business applications
- effective self-management in terms of time, planning and behavior, motivation, self-starting, individual initiative and enterprise;
- self-awareness, openness and sensitivity to diversity in terms of people, cultures, business.

INFORMATION

Duration
Most bachelor's degree programs are designed to require 4 academic years of full-time study.

Careers
The program in Business Communications prepares students for careers in advertising, media, public relations, as well as in teaching. NYC graduates from this program have found employment in advertising agencies and in the press media.

Further Study Options
At New York College: With the BS in Communications for Business you are accepted by most MBA and MA programs offered at New York College. Most students choose to combine work with further study by choosing one of the master-level programs offered at New York College.
At Institutions Abroad: The entry qualifications for graduate studies differ from university to university; however the SUNY/Empire State College degree is accepted by most universities in the U.S. and all in the U.K. Popular universities usually require in addition to the degree a GPA higher than 3.0. If you are interested for study abroad opportunities, contact your advisor early on your studies with us, and through our Student Affairs Department come in contact with our alumni who continued their studies abroad.

TUITION FEES
For information regarding student fees please contact the Institute.
CONTACT FORM
Interested? Fill in the contact form and an advisor from the Institute will get in touch with you shortly.
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