BA (Hons) in English Language and Communication

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CITY College, University of York Europe Campus
October 2021
3 years
Full Time


 - Holders of High School Leaving Certificate with good performance.
- Holders of the International Baccalaureate (IB) Diploma or six IB Subject Certificates (including at least three at the higher level) with a minimum total of 26 points, or A Levels obtained locally, will be considered for admission to Bachelor Degree courses.
- Good knowledge of English proven by:
TOEFL: paper based 550 / computer based 213 / Internet based 79-80 or IELTS: 6,0 or CAE (A or B) or equivalent
qualifications. Candidates that have completed their high school studies through the medium of English Language are not required to hold an English language qualification.


The BA (Hons) in English Language and Communication offers a solid foundation in the study of language, communication, linguistics, language teaching, media, marketing and management providing students with theoretical knowledge as well as practical skills, thus enhancing their employability profile. The curriculum includes units such as Intercultural Communication, Sociolinguistics, Introduction to Media Studies, Principles of Marketing, Public Relations, Practice in English Language Teaching, Writing across Media, Introduction to Translation, Digital Literacy etc. This innovative programme is ideal for anyone who is interested in becoming an English language teacher or a linguist, or wishes to pursue an exciting career in media, public relations, marketing, advertising, translation, journalism or education.

Level 1

  • Introduction to the Study of Language
  • Introduction to Communication
  • Principles of Management
  • Introduction to the Methodology of Language Teaching
  • Development of Early Career Skills
  • Introduction to Translation
  • Digital Literacy
  • Principles of Marketing
  • Composition Writing
  • Introduction to Media Studies

Level 2

  • Semantics
  • Syntax
  • ELT Classroom: Principles and Practices
  • English Phonetics and Phonology
  • Public Relations
  • Intercultural Communication
  • Sociolinguistics
  • Pragmatics
  • Consumer Behaviour
  • Writing across Media
  • Case Studies in Digital Transformation
  • Language Testing and Assessment

Level 3

  • Evaluation and Design of Teaching Materials
  • Introduction to Research Practice
  • Integrated Marketing Communications
  • Adaptation across Media
  • Language, Gender and Identity
  • Dissertation
  • Practice in English Language Teaching
  • Contemporary Topics in Communication

Note: The list of units may be subject to minor changes.


 Graduates of this programme may pursue an exciting career in teaching, media, advertising, marketing, public relations, publishing and journalism.

For information regarding student fees please contact the Institute.
Interested? Fill in the contact form and an advisor from the Institute will get in touch with you shortly.