Bachelors:
Marketing & Media

Bachelor in Communications

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Institute:
New York College
Athens, Thessaloniki
October 2021
4 years
Bachelor
Full Time, Part Time
Greek, English

ENTRY REQUIREMENTS

A pass mark in your High School Certificate
A good standard of English (IELTS 5.0 or a recognized equivalent).

DESCRIPTION

Knowledge Outcomes:
Upon successful completion of this program students will be able to:

  • Show basic understanding of subject matter related to communications, mass media, public relations, advertising, corporations, law and ethics
  • Apply the subject matter critically and analytically in real situations
  • Comprehend the political, social, legal, regulatory, environmental and technological impacts on corporations, governmental affairs and organizations
  • Demonstrate a working knowledge of the European and American environment of corporations, business, governmental affairs and multi-cultural issues
  • Have a foundation in science and liberal studies as delivered through the General Education program.
  • Integrate the knowledge acquired in the program to analyze a business internal and external relations to identify its strengths and weaknesses and determine what changes can be made in the field of communication strategy for improvement
  • Develop a communications and/or public relations plan
  • Pursue postgraduate studies or professional qualifications in the field of Communications and Public Relations

Skills Outcomes:
As a result of completing this program, students should have acquired the following skills and values:

  • excellent written and oral communication skills
  • excellent use of communication methods, including public relations and advertising techniques
  • demonstrate analytical and critical-thinking skills necessary to make sound business and personal decisions
  • speech communication skills
  • effective use of communication tools
  • effective self-management in terms of time, planning and behaviour, motivation, self-starting, individual initiative and enterprise
  • self-awareness, openness and sensitivity to diversity in terms of people, cultures, business, public affairs and government.

WHY TO CHOOSE THIS PROGRAM

  • American University Degree by the affiliated university, State University of New York, Empire State College
  • Flexible studies and curriculums according to students’ needs
  • Recognized credits for prior learning experience
  • Student Advisors – “guardian angel” that monitors student’s progress and builds an ongoing relationship
  • Experienced tutors and high-quality learning methods combining lectures with company visits, seminars, lectures from famous and recognized professionals
  • Career/Alumni services that connects students with job opportunities through career events, fairs and job postings.

INFORMATION

Careers
For those ones of you who plan to go directly into the workforce, this degree provides you with the highly-valued communications knowledge and skills necessary to be successful in a variety of entry-level positions in the field of communications, including corporations, mass media, public affairs, and non-profit organizations. You can also start your own small business.
As soon as you get a position in a department of the organization, you will be able to acquire practical knowledge in a specific area, such as Marketing Communications, Sales, Public Relations, Advertising which topping it up with a postgraduate degree in this field will secure a decently-paid job with good opportunities for development in the Greek and the wider Balkan region.

TUITION FEES
For information regarding student fees please contact the Institute.
CONTACT FORM
Interested? Fill in the contact form and an advisor from the Institute will get in touch with you shortly.
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