Bachelors:
Art & Design

BA(Hons) FASHION PRODUCT and PROMOTION

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Thessaloniki
October 2021
Bachelor
Full Time
English

ENTRY REQUIREMENTS

• the AAS Application form completed
• High School Diploma or Certificate translated in English
• evidence of your ability in English language (IELTS 6.0 or its equivalent)
• passport
• portfolio

DESCRIPTION

“Style is the signal of a civilisation. It is impossible for a man to produce objects without reflecting the society of which he is a part.” Misha Black
In this course, our aim is to invoke students’ creativity and their passion for making fashion! On the other hand, they learn how to promote fashion products.
“The global fashion apparel industry is one of the most important sectors of the economy in terms of investment, revenue, and trade and employment generation all over the world. Apparel industry has short product life cycles, tremendous product variety, volatile and unpredictable demand, long and inflexible supply processes. The industry has been in a transition over the last 20 years” (Fashion Apparel Industry Overview).
In today’s world of globalised fashion with the extensive competition between the different fashion houses, designers and multibillion fashion corporations, there is an increasing need of communicating ones messages as clearly and uniquely as possible. The message of a brand must be distinct, clear and different from the others’ but even if it is not, it MUST find a way to become one to have the chance of succeeding. Therefore, it is highly important to understand how to create a marketing and promotional strategy that will lead to success – or at least have many chances of leading to success.

Award Body: University of Sunderland - UK
British Degree: Bachelor of Arts with Honours

TUITION FEES
For information regarding student fees please contact the Institute.
CONTACT FORM
Interested? Fill in the contact form and an advisor from the Institute will get in touch with you shortly.
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