Marketing & Media

Bachelor in Business Communications

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New York College
Athens, Thessaloniki
October 2022
4 years
Full Time


A pass mark in your High School Certificate
A good standard of English (IELTS 5.0 or a recognized equivalent).


Knowledge Outcomes:
Upon successful completion of this program students will be able to:

  • Demonstrate in-depth knowledge of communications analysis, communications decisions, public relations, advertising, business ethics and consumer and organizational behaviour.
  • Have a foundation in science and liberal studies as delivered through the General Education program.
  • Demonstrate knowledge in business fundamentals including understanding of management science, economics, accounting, computing and information systems, organizational behaviour, business law and ethics;
  • Communicate in a range of spoken business situations in a cross cultural context;
  • Pursue postgraduate studies or professional qualifications in the field of business communciations.

Skills Outcomes:
As a result of completing this program, students should have acquired the following skills and values:

  • excellent written and oral communication skills;
  • analytical and critical-thinking skills necessary to make sound business and personal decisions;
  • numeric and quantitative skills including data analysis, interpretation and extrapolation;
  • effective use of communication and information technology for business applications
  • effective self-management in terms of time, planning and behavior, motivation, self-starting, individual initiative and enterprise;
  • self-awareness, openness and sensitivity to diversity in terms of people, cultures, business.

The STATE UNIVERSITY OF NEW YORK is the largest university in the United States with 64 campuses and 400,000 students. Empire State College is one of the 64 colleges and universities of the STATE UNIVERSITY OF NEW YORK with approximately 20,000 students each year. STATE UNIVERSITY OF NEW YORK - Empire State College (SUNY-ESC) offers fully accredited undergraduate and graduate programs as well as professional degrees. Founded in 1971, it is internationally renowned for its flexible and innovative programs.



  • American University Degree by the affiliated university, State University of New York, Empire State College
  • Flexible studies and curriculums according to students’ needs
  • Recognized credits for prior learning experience
  • Student Advisors – “guardian angel” that monitors student’s progress and builds an ongoing relationship
  • Experienced tutors and high-quality learning methods combining lectures with company visits, seminars, lectures from famous and recognized professionals
  • Career/Alumni services that connects students with job opportunities through career events, fairs and job postings.

As a field of study, communications is applied to journalism, business, public relations, marketing, news broadcasting, intercultural communications, education, public administration—and beyond.

  •  Communication careers allow you to see the world from fresh perspectives and present the world to an audience.
  • Print journalists and online journalists, social media specialists, public relations specialists, communication campaigns, advertisers, copywriters, marketing specialists
  • Communication careers are available in any business sector like media, PR/Advertising agencies, business organizations, multinational companies, technology industry, pharmaceutical industries, shipping companies, food & beverage, telecommunications, etc.
For information regarding student fees please contact the Institute.
Interested? Fill in the contact form and an advisor from the Institute will get in touch with you shortly.