Bachelors:
Marketing & Media

BA (Hons) in Communication and Digital Media

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Institute:
CITY College, University of York Europe Campus
Thessaloniki
October 2022
3 years
Bachelor
Full Time
Greek, English

ENTRY REQUIREMENTS

Candidates for Undergraduate studies should be holders of:

  • a High School Leaving Certificate with good performance and the High School Diploma or
  • the International Baccalaureate (IB) Diploma or at least six IB Subject Certificates (including at least three at the higher level) with a minimum total of 30 points, or
  • A Levels obtained locally

Very good knowledge of the English language certified by:

  • IELTS Academic (International English Language Testing System)
  • Cambridge Certificate in Advanced English (CAE)
  • Cambridge Certificate of Proficiency in English (CPE)
  • TOEFL (Test of English as a Foreign Language), internet-based test (iBT) and special home edition
  • iGCSE English Language

DESCRIPTION

This is a unique, dynamic and contemporary programme, informed by the latest developments in digital technology and communication, and tailored to the needs of the contemporary job market. It aims at equipping students with theoretical knowledge, but also with the practical and technical skills which are required for the creation and design of content in digital and social media. Through this balanced approach of theory and practice and a specialised focus on 21st century skills, students will develop a strong employability profile.

The programme provides students with invaluable practical experience in content creation, and helps them develop a portfolio of their own work. More specifically, through the modules Writing across Media, Mobile and Social Media Journalism, Writing for Social Media, and Digital and Social Media Marketing, students will learn how to produce and edit shareable content on different social media platforms and digital media. Similarly, through the modules Digital Imaging Production, Digital Video and Audio Production, Animation Theory and Design, and Digital Storytelling, students will learn to use professional equipment and software effectively for the creation of digital imaging, digital audio and video content, and animation. Moreover, throughout the programme students will have the opportunity to enhance key professional and personal skills which are absolutely necessary in the contemporary workplace.

INFORMATION

Graduates can pursue an exciting career in communication, social and digital media marketing, journalism, copywriting and public relations.

Graduates are awarded the Bachelor of Arts (Honours) in Communication and Digital Media

The degree is awarded by University of York (UK).

TUITION FEES
For information regarding student fees please contact the Institute.
CONTACT FORM
Interested? Fill in the contact form and an advisor from the Institute will get in touch with you shortly.
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