This is a unique, dynamic and contemporary programme, informed by the latest developments in digital technology and communication, and tailored to the needs of the contemporary job market. It aims at equipping students with theoretical knowledge, but also with the practical and technical skills which are required for the creation and design of content in digital and social media. Through this balanced approach of theory and practice and a specialised focus on 21st century skills, students will develop a strong employability profile.
The programme provides students with invaluable practical experience in content creation, and helps them develop a portfolio of their own work. More specifically, through the modules Writing across Media, Mobile and Social Media Journalism, Writing for Social Media, and Digital and Social Media Marketing, students will learn how to produce and edit shareable content on different social media platforms and digital media. Similarly, through the modules Digital Imaging Production, Digital Video and Audio Production, Animation Theory and Design, and Digital Storytelling, students will learn to use professional equipment and software effectively for the creation of digital imaging, digital audio and video content, and animation. Moreover, throughout the programme students will have the opportunity to enhance key professional and personal skills which are absolutely necessary in the contemporary workplace.