BA (Hons) Communication and Media

In the digital era of constant visibility, Media hold a central role. Businesses, organizations, and public figures across the spectrum of social, economic, and cultural life strive daily to meet the demands and challenges of an ever-evolving communication environment. They aim to explain, highlight, or reframe significant issues while simultaneously interacting with diverse stakeholders.

The demand for Communication professionals who can leverage new media, analyze data, develop effective strategies, craft compelling narratives, promote ideas, products, and services, and connect with diverse stakeholders to build communities on digital platforms is urgent across various dynamic economic sectors.

The BA (Hons) in Communication and Media from the University of Greater Manchester is a modern and interdisciplinary program combining theoretical knowledge with practical skills, fully preparing you for employment in a multifaceted and exciting field that consistently evolves through technology.

In the first years, students acquire fundamental knowledge and skills in Communication and Media topics. As their studies progress, they have the opportunity to specialize in one of the following areas:

Public Relations and Advertising
Journalism and New Media

Curriculum
Level 3 (Year 0)

• Academic Language and Skills 1&2
• Evolution of Mass Media
• Fundamentals of Human Communication
• Foundations of Public Relations
• Foundations of Journalism

Level 4 (Year 1)

• Media and Communication Theory
• Media History
• Professional and Academic Skills Development
• Social Psychology of Communication
• Sociology of Communication
• Information Technology and Digital Skills

Level 5 (Year 2)

Modules for all students:

• Media Economics and Management
• Public Speaking and Presenting
• Political Communication
• Advertising
• Biopsychology

Modules for “Journalism and New Media” specialisation:

• Journalism

Modules for “Public Relations and Advertising” specialisation:

• Advertising

Level 6 (Year 3)

Modules for all students:

• Media Ethics and Law
• Dissertation / Project
• Popular Culture in the Digital Era (Option)
• Digital Storytelling and Content Creation (Option)
• Work-based learning (Option)

Modules for “Journalism and New Media” specialisation:

• Digital Journalism (Option)
• News writing and reporting (Option)
• Politics, European and International Journalism (Option)

Modules for “Public Relations and Advertising” specialisation:

• Digital and Social Media Marketing (Option)
• Organisational and Interpersonal Communication (Option)
• Crisis communication (Option)

Note: At Level 6 (Year 3), students need to choose three of the available options.

WHY TO CHOOSE THIS PROGRAM

1. Employment Prospects Across a Wide Range of Dynamic Professional Fields. By completing the program, you will be equipped to work in numerous dynamic sectors of the economy, such as digital communication media and platforms, news organizations and media outlets, advertising, public and international relations, strategic communication, marketing, journalism, political communication, content production, sales, and more. You can also pursue roles as a communication executive in public and international organizations or NGOs.
2. Focus on Digital Technology. The program is up-to-date with the latest advancements in digital technology, providing training on the use and utilization of digital media for tasks like creating and developing digital content, and enhancing digital skills.
3. Development of Communication Skills. Through this program, you will strengthen your oral and written communication skills and critical thinking abilities (soft skills), which are essential for almost all professional sectors.
4. Creativity and Strategy. With studies in Communication and Media, you will gain the ability to strategically leverage your creativity across various forms of media and content.
5. Strong Networking Opportunities and Internships. Beyond theoretical knowledge and classroom teaching, the program offers opportunities to network with communication professionals, undertake internships in companies, and gain valuable experience to boost your career.
6. Global Perspective. Modern digital media and communication have a globalized nature, offering you the chance to work in an international and multicultural environment.
7. Comprehensive Educational Experience. The curriculum is enriched with workshops, visits to organizations and businesses, and masterclasses delivered by esteemed professionals.
8. Foundation Year. You have the option to attend a preparatory foundation year, which provides the knowledge and builds the foundations for developing academic and communication skills.
9. Option to Choose a Specialization. You can choose a focus to complement your degree: Public Relations and Advertising or Journalism and New Media. Alternatively, you can opt for a generic degree without a specific specialization.
10. Interdisciplinary Approach. The program adopts an interdisciplinary approach, connecting Communication Science with Psychology, Marketing, Management, and Informatics.
11. Renowned and Highly Specialized Faculty. The program is delivered by professors with extensive professional, teaching, and research experience.