BA (Hons) in Business Studies (Marketing)

Candidates from international education systems should be:

• Holders of International Secondary Education diplomas awarded by schools in Greece or abroad, foreign citizens holding Secondary Education diplomas equivalent to the Greek Lyceum or equivalent vocational education qualifications that grant them the right to enter higher education universities in their country of study.
• Holders of equivalent Secondary Education diplomas from recognised foreign schools in Greece (level 4 of the National Qualifications Framework).

Candidates from the Greek education system should be:

• Holders of a General High School (GE.L.) or Vocational High School (EPA.L.) diploma with an average in their four (4) nationally examined subjects (Panhellenic Examinations) equal to or higher than the Minimum Admission Threshold (EBE) of any Scientific Field.

Very good knowledge of the English language certified by:

• IELTS Academic (International English Language Testing System)
• Cambridge Certificate in Advanced English (CAE)
• Cambridge Certificate of Proficiency in English (CPE)
• TOEFL (Test of English as a Foreign Language), internet-based test (iBT) and special home edition
• Duolingo
• Or equivalent

In today’s competitive and connected world, marketing is the driving force behind successful businesses, inspiring innovation and shaping customer experiences. This dynamic programme is designed for future marketers who want to combine strategic thinking with creative flair.

You’ll explore the full spectrum of modern marketing—from market research and consumer behaviour to branding, digital communication, sales, and global strategy. Through hands-on projects, case studies, and industry engagement, you’ll build a strong foundation in both analytical and creative skills, learning how to turn insights into impactful marketing campaigns.

Our curriculum emphasises data-driven decision-making and innovative problem-solving, preparing you to thrive in diverse and fast-changing business environments. Whether your passion lies in tech, fashion, finance, tourism, or the non-profit sector, marketing expertise is a valuable asset across all industries.

Special features
Practicum
Consulting real clients on real business challenges
In their final year, students work directly with real business clients who present them with actual organisational challenges. Acting as junior consultants, students apply their knowledge to analyse the problem, develop strategic solutions, and present actionable recommendations. This immersive experience enhances critical thinking, client communication, and professional readiness while offering a meaningful contribution to the client’s business

Mock Job Interviews
Students take part in professionally organised mock interviews that simulate real recruitment scenarios. This activity helps them sharpen their interview techniques, receive personalised feedback, and develop the communication skills and confidence needed to stand out in competitive job markets.

Career Opportunities
Graduates of the BA in Business Studies (Marketing) programme will have the ideal basis to pursue a variety of careers paths in the business sector. However, they will be more suited to work in marketing or brand management either in an in-house marketing team within an organisation or within a specialist marketing agency.

Graduates are awarded the Bachelor of Arts (Hons) in Business Studies (Marketing).
The degree is awarded directly by University of York (UK).