Art & Design

BA(Hons) Fashion Promotion

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October 2021
3 years
Full Time


Most of our students have successfully completed a Foundation Course in Art and Design.
All applicants will be required to attend for an interview with a comprehensive portfolio of their work.

Other acceptable qualifications include:
International Baccalaureate
BTEC National Certificate/Diploma

Applications from individuals with non-standard qualifications, relevant work or life experience and who can demonstrate the ability to cope with and benefit from degree-level studies are welcome.


Over recent years the BA(Hons) Fashion Promotion course at the University of Central Lancashire has gained an excellent reputation throughout the fashion industry for producing innovative creative and professional graduates. The same course exactly we brought at AAS College and it’s the first of its kind in the whole country.
This course produces independent, creative and industrious graduates who gain prestigious positions within the fashion industry. This is attributed not only to the creative project work undertaken throughout the course but also the essential experiences gained whilst working in fashion related industries. Our links with the industry offer excellent opportunities for work.
The range of choice in work experience covers areas of trend prediction, styling, public relations, marketing, promotion, visual merchandising, fashion media and journalism.

Course Content

Year One
Year One introduces students to Fashion Promotion and its role throughout the fashion and fashion related industry. Projects involve visual and market research, creating promotional literature, trend and colour analysis and developing skills in computer graphics and photography. Complementary modules are part of the programme including Computer Aided Design and Public Relations. Other modules come from areas within historical and sociological studies.
The modules you are taught are:
Introduction to Fashion Promotion
Fashion Promotion in Context
Fashion Retail Management
Introduction to PR & Media within the Fashion Industry
Introduction to Design & Culture
Fashion Illustration
Digital Communication for Fashion

Year Two
This year students study the fashion promotion industry in greater depth, covering areas such as PR, styling, buying, brand development and promotional campaigns for various types of companies. ‘Live’ projects set by visiting professionals from fashion related companies give
students the opportunity of working within industrial related briefs which add to their portfolio of work. Complementary studies in Design History continue.
The modules you are taught are:
Development of Fashion Promotion Campaigns
Fashion Promotion in Practice (Industry Initiated Projects)
Dress Style & Communication
Introduction to Catwalk Shapes

Year Three
Year three encourages students to work in a self sufficient manner throughout a series of highly individual projects, both for inclusion in personal portfolios and for national and international competitions. The final project asks students to design and create a promotional campaign of their choice, with an in depth creative fashion marketing report to support their project. Guest speakers and visiting lecturers continue to support the student’s individual work.
The modules you are taught are:
Fashion Promotion Portfolio
Fashion Promotion Final Campaign
Creative Marketing Report
Fashion, Culture & Identity


Graduates have secured employment in the fields of journalism, buying, retail management and marketing.

For information regarding student fees please contact the Institute.
Interested? Fill in the contact form and an advisor from the Institute will get in touch with you shortly.