MA in Digital Marketing and Social Media

Eligible candidates should hold:
- A Bachelor’s degree
- English IELTS 6.5 or equivalent

The advent of the internet has reshaped the business world. Understandably, the marketing practices have been affected radically. Those companies that are adopting digital and online tools are gaining a competitive advantage. This leads to an ever-increasing demand for marketing professionals with up-to-date knowledge in digital skills. The MA in Digital Marketing and Social Media, innovative in its conception and applicable in its context, aims at equipping students with such powerful skills. Students develop an analytical approach of any current practices and the critical ability to review, adapt, or even transform them.

The programme builds on the existing marketing practices by integrating the digital tools and social media applications so that graduates can excel in the booming digital era. Graduates of the MA in Digital Marketing and Social Media will be able to meet the demands of any conventional marketing position and utilize their cutting-edge digital knowledge both to their company’s and their personal advantage. They will be able to use the various electronic media in order to design innovative marketing practices and implement competitive projects. They will establish themselves as innovators thus enhancing their career prospects.

Programme of studies
Strategic Marketing
Online Consumer Behaviour
Advertising and Sales Promotion Management
E-Business and Internet Marketing
Building successful web presence
Emerging new and online media
Public Relations Strategies
Research Methods
Dissertation

Key features
Duration: 1 year (full time) or 2 years (part time)
Mode of delivery: Classes take place on weekday evenings
Language of instruction: English

The title ΜΑ in Digital Marketing and Social Media is awarded directly by the University of Sheffield.