MA in Digital Marketing and Social Media

Eligible candidates should hold:
• A Bachelor’s degree in any field
• IELTS (Academic) 6.5 or TOEFL internet based 89 or any other recognized certificate proving advanced knowledge of English (Level C2 / “proficiency”) or any equivalent qualification

Digital marketing channels have moved to the forefront of global marketing communications, creating a high industry demand for professionals with specialised skills. The MA in Digital Marketing and Social Media focuses on digital marketing and social media communications channels within a strategic marketing context. Apart from providing core knowledge in strategic marketing, advertising and sales and on-line consumer behaviour, the students will acquire specialist knowledge and skills. The programme provides the skills to implement and manage effective social media and digital marketing campaigns.

The programme is aimed primarily at young graduates with or without a related degree and at young marketing professionals wishing to improve their skills and professional qualifications in digital and social media.

Graduates of the MA Digital Marketing and Social Media programme may pursue careers as digital marketing managers, social media specialists, brand managers, marketing managers, e-commerce managers, media relations specialists and more.

The title Μaster of Αrts in Digital Marketing and Social Media is awarded directly by the University of York.