Masters:
Marketing & Media

MSc Marketing Management

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Institute:
Mediterranean College
Athens, Thessaloniki
Octomber 2019, January 2020
1 year full time or 2-3 years part time
Master
Full Time, Part Time
English

ENTRY REQUIREMENTS

MSc Marketing Management is ideal for those who have recently acquired a first university degree or equivalent degree in Business Administration or relevant specialization and wish to specialize in Marketing. Graduates of other specializations can also attend the MSc Marketing and change or broaden their professional scope. Additionally, the programme is an excellent choice for those already working in the field of Marketing and wishing to acquire a postgraduate degree in their field. Candidates of older age that do not meet the requirements can still be admitted in the programme, if they have a major work experience.

Documents for registration
- Copy of the last certificate of studies (authenticated) *
- CV (in English)
- Letters of Recommendation (2)
- Good knowledge of English (IELTS 6.5 level or equivalent) **
- Academic interview
- Photos (4)
- Copy of ID-card/ passport (authenticated)

*Candidates with no University degree are also encouraged to apply for the programme. Factors like professional qualifications, evidenced experience in marketing and indication of engagement in university studies contribute to the admission of non degree holders in the programme.

** Candidates with no official English language certificate but willing to attend an English speaking programme have the ability to take the English language placement test of the Mediterranean College.

DESCRIPTION

This highly regarded MSc Marketing Management will increase your understanding of what marketing is – and isn’t – and how it can be applied effectively and creatively in real-world scenarios. Leading employers worldwide increasingly expect their marketing staff – experienced professionals and new recruits alike – to have a specialist degree such as an MSc.

Our course is designed to give you a thorough understanding of the core concepts of marketing and to practise these in safe but realistic business and marketing situations. Building on the broad contextual aspects of marketing, you’ll focus on how to create and implement strategic marketing plans and how to manage brands. Our emphasis is on fostering your creativity, helping you to address marketing challenges in new and original ways. Every module has an international dimension to enhance your global perspectives too. We also aim to develop your practical and creative skills beyond the operational and functional so that you gain a more strategic level of understanding.

The MSc Marketing Management is offered either in a one-year full-time or a two-year part-time mode. The programme comprises six (6) 20-credit modules and a diploma thesis of 60 credits.

The entire programme stresses the significance of globalisation on consumer behaviour, marketing, branding and meeting customers’ needs. Its content is practical and applied to real business scenarios, with students engaging in case studies, company visits, guest lectures, mini projects and reports.

The first stage of the programme (PG Certificate) introduces students into the fundamental concepts of Marketing. At the PG Diploma stage students focus on creating and developing brands and applying marketing strategic plans. These concepts are discussed through a strategic perspective within the international business environment. At the Master’s level, students “build” on everything they have learned through their dissertation, which can be tailored to their own personal interests or professional aspirations.

INFORMATION

Graduates are holders of an accredited Master’s degree, professionally equivalent to those awarded by Greek Higher Education Institutions, and may enjoy the professional rights attached to their degree, after they proceed with the required recognition procedure by the Greek authorities.

MSc Marketing Management graduates have attained the required knowledge and skills to work in managerial positions in the wider marketing area. Specifically, they can be employed as marketing, digital marketing, public relations or communications executives in:

  • commercial departments of enterprises and organisations
  • advertising & communications agencies
  • media
  • public relation agencies
  • market research agencies
  • consulting companies
  • non-governmental organisations

The can also be self-employed marketing professionals. If they wish, they can continue their academic studies towards a PhD.

TUITION FEES
For information regarding student fees please contact the Institute.
CONTACT FORM
Interested? Fill in the contact form and an advisor from the Institute will get in touch with you shortly.
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