This highly regarded MSc Marketing Management will increase your understanding of what marketing is – and isn’t – and how it can be applied effectively and creatively in real-world scenarios. Leading employers worldwide increasingly expect their marketing staff – experienced professionals and new recruits alike – to have a specialist degree such as an MSc.
Our course is designed to give you a thorough understanding of the core concepts of marketing and to practise these in safe but realistic business and marketing situations. Building on the broad contextual aspects of marketing, you’ll focus on how to create and implement strategic marketing plans and how to manage brands. Our emphasis is on fostering your creativity, helping you to address marketing challenges in new and original ways. Every module has an international dimension to enhance your global perspectives too. We also aim to develop your practical and creative skills beyond the operational and functional so that you gain a more strategic level of understanding.
The MSc Marketing Management is offered either in a one-year full-time or a two-year part-time mode. The programme comprises six (6) 20-credit modules and a diploma thesis of 60 credits.
The entire programme stresses the significance of globalisation on consumer behaviour, marketing, branding and meeting customers’ needs. Its content is practical and applied to real business scenarios, with students engaging in case studies, company visits, guest lectures, mini projects and reports.
The first stage of the programme (PG Certificate) introduces students into the fundamental concepts of Marketing. At the PG Diploma stage students focus on creating and developing brands and applying marketing strategic plans. These concepts are discussed through a strategic perspective within the international business environment. At the Master’s level, students “build” on everything they have learned through their dissertation, which can be tailored to their own personal interests or professional aspirations.