The Master of Science in Marketing for the Agro-Food Sector is an academic program focused on developing impactful marketeers and business people in agricultural and food related industries in Greece and internationally.
The program aims to instill the knowledge, skills and mindset needed to thrive in the agro-food sector, as well asthe critical skills and perspectives for doing it, through a combination of multi-disciplinary classroom and online teaching (blended model), practical activitiesand research projects.
Classes take place either online or in the classroom in the evening on week days and on weekends, offering students who are currently employed the flexibility needed to pursue graduate work.
The impactful results of the program are achieved through the use of four complimentary components:
Academic rigour creates clarity of thought and the ability to make fast, actionable decisions.
The academic part of the program is not just about learning theory; instead, it is aimed at providing clarity of thought in a confusing world. The Faculty at Perrotis College Graduate School offers the latest academic thinking frameworks to help students chart their own path. The blended learning environment combines face-to-face interactive teaching with distance learning that incorporates video, text and small group work to provide the most useful and rigorous experience that still allows the flexibility and real-time application enabled by a part-time program, where needed.
Case studies and industry-focused seminars provide insights into real-life challenges and solutions used by marketeers and business people. Subject experts and practitioners engaging in the discussion of key concepts, theories, frameworks, and emerging ideas for developing and enabling businesses at home and abroad.
The practical part of the program allows students to apply the academic knowledge in rea time. Students meet industry practitioners and learn about emerging marketing and business challenges and the solutions they found to overcome them. These interactions help students expand not just their industry-specific knowledge but also shape the way they approach their own business and marketing challenges.
In the final semester of their studies, students engage in primary research in a thematic area of their interestto put the theories, frameworks and tools they have learned into practice. Past examples include:
“Greek consumer’s perception of fresh ready-to-eat salads and predictive analytics for their purchase intention”;
“Visual merchandising of milk products and its influence on buying behavior”;
“The influence of celebrity endorsement in social media on young adults’ food choices in Northern Greece”;
“The effects of sustainability on business model innovation in agro-food”;
“Consumer preferences for organic products”, and many more.
It is essential for students to build a vibrant network to allow them to discover new opportunities, learn, andraise their visibility.Perrotis College School of Graduate Studies has extensive ties with farmers, cooperatives and the food industry in terms of collaboration in research projects and transfer of knowledge. Students are brought into contact with alumni, industry experts and mentors during the many events offered during the residential weeks. These interactions offer the opportunity to broaden the students’ own network.