Masters:
Art & Design

MA DESIGN specializing in Branding

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Athens
October 2021, February 2022
1 year
Master
Full Time
English

ENTRY REQUIREMENTS

• the AAS Application form completed
• Degree or Diploma and transcript from previous educational institution translated in English
• evidence of your ability in English language (IELTS 6.0 or its equivalent)
• portfolio
• passport

DESCRIPTION

This MA course focuses on the role of visual identity within branding, with the aim to produce versatile and creative practitioners who understand design within a business, social and cultural context.
Driven by intelligent enquiry and evaluation, you will explore the strategic thinking underlying brands and look at how that strategy can drive creative expression.
In addition, this MA programme addresses the need for understanding how branding, innovation and design are connected, in theory and in practice, inside and outside companies and organisations, in a way that connects with the real needs of people.
You will learn and explore how branding and innovation are necessarily connected, and introduces a method to forge a strong synergy between the two, using design management and design thinking.
Taking a visual approach to the subject of brand-driven innovation is particularly suited to students from a range of creative disciplines, where a practice-led approach to academic learning forms the main component of the search for knowledge and meaning. It will help you to understand the underlying framework of brand-driven innovation and enable you to act as “agent” of a wealth of new cross-disciplinary projects, processes and conversations about innovation.
Finally, this MA programme is useful for those working in design, design management, marketing and business.

Award Body: University of Sunderland - UK
British Degree: Master of Arts

Course at a glance
Semester 1
• Design Studies 1 (60 credits)
Semester 2
• Design Studies 2 (60 credits)
Semester 3
• Design Studies 3 (60 credits)

Assessment
Assessment is 100% coursework and you will be continually assessed throughout the course.
The course is continually assessed through module requirements, allowing students to achieve target awards. Final modules are graded Pass, Merit, Distinction.

INFORMATION

Career Opportunities
The MA will help further career opportunities within commercial design practice - giving recognition to each student's individual practical and intellectual abilities. Graduates will improve their chance of employment in the advertising industry with their demonstrated enhanced specialism and understanding developed on the course.

TUITION FEES
For information regarding student fees please contact the Institute.
CONTACT FORM
Interested? Fill in the contact form and an advisor from the Institute will get in touch with you shortly.
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