Marketing & Media

MSc in Neuromarketing

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CITY College, University of York Europe Campus
October 2024
1-2 years
Full Time, Part Time


 Eligible candidates should hold:
• A Bachelor’s degree in any field
• IELTS (Academic) 6.5 or TOEFL internet based 87 or above or any other recognized certificate proving advanced knowledge of English (Level C2 / “proficiency”) or any equivalent qualification


Increased competitiveness in marketing and branding requires marketing professionals to better understand what consumers think or feel about products and advertising strategies. Recent technological advances opened new insights to obtain valuable information that was previously impossible to collect. Neuromarketing uses neuroimaging technologies to study the brain's responses to marketing stimuli. In this context, neuromarketing is a complementary scientific approach to analyse and understand the consumers' behavior and emotions.
Neuromarketing is a complex, multidisciplinary field that requires knowledge in the fields of brain sciences and neuroscience as well as marketing. Our MSc programme is offering theoretical and practical training in both fields of neuroscience and marketing, with a special focus on Neuromarketing technologies like, EEG, ECG, GSR and Eye-tracking. Upon completion of this programme, students will be able to perform neuroscientific experiments so as to extract valuable information and develop effective marketing strategies. Furthermore, our students will have a working understanding of key functions of the brain and the body relevant to marketing, and especially to persuasion theory and practice.


Neuromarketing graduates pursue a career in companies, neuromarketing consultancies, non-profit organisations and research groups. They can also decide to develop a specific focus in their career following a science, marketing or data path to lead in jobs such as Neuromarketing Researcher, Market Research Analyst, Online Marketing Analyst, Data Analyst.
The title Master of Science in Neuromarketing is awarded directly by University of York.

For information regarding student fees please contact the Institute.
Interested? Fill in the contact form and an advisor from the Institute will get in touch with you shortly.