The School of Business & Economics at Mediterranean College is one of the first and pioneering business schools established in Greece, in 1977. The MSc Digital Marketing is a fully revised programme, designed by the University of Derby, a university that in recent years has succeeded in being among the top in the UK for Marketing studies (TOP5, Guardian University Guide 2024). As a university, it stands out for its comprehensive approach, applied knowledge, and career prospects it ensures for graduates.
The MSc Digital Marketing is a contemporary approach to understanding and leveraging digital tools and techniques for developing successful marketing strategies. With an emphasis on practical application and the cultivation of critical skills, students become familiar with the challenges and opportunities offered by the digital age in the field of marketing. Through modern learning approaches, specialized modules, and collaborations with businesses, students delve into subjects such as Social Media Marketing, Web-analytics, Branding, Campaigns Design & Analysis, and Integrated Marketing Metrics, approaching knowledge and the job market from various perspectives.
What you will learn
The programme’s content is an applied, in-depth study of one of the most exciting and constantly evolving business functions. You will be fully prepared to design and execute effective digital communication campaigns that convey the right message to the right audience at the right time, using the most contemporary tools and measuring their performance.
As you develop your skills in digital marketing techniques, you will understand how they impact the sustainability and performance of a business as well as its positioning in the competitive environment. By completing the programme, you will have built your own professional digital portfolio, consisting of case study analyses, projects, marketing tools, and analytics.
While part of the learning takes place in the classroom, direct connections to market demands and real-world cases in each of the programme’s modules will enable you to link your studies with your professional future.
Key themes of the course:
Digital Innovation & Change Management. New technologies such as AI and web3 are increasingly impacting the operation of businesses. Through case studies and the application of techniques, students learn how to identify innovative opportunities and implement change strategies.
Contemporary Marketing Challenges. Advancements in information technology and communications, changes in consumer buying behaviour patterns, and the shortening of product life cycles have completely transformed and reshaped the competitive landscape. You will learn to utilize strategic metrics, evaluate a brand, assess the relationship between the business and consumers, and depict with data their satisfaction and loyalty towards the enterprise.
Digital Marketing Strategy. Study the most contemporary techniques and strategies dominating the digital world and familiarize yourself with the tools that shape successful online presence. Gain the skill to design and implement marketing strategies that address the needs of the digital era and differentiate businesses in the market.
Strategic Brand Management. Discover how to develop, shape, and manage standout brands in the market. Through case analysis and interactive activities, acquire the knowledge and skills required to create brands that resonate with the audience and build trust and recognition.
Digital Marketing Campaigns & Analytics. Through practical applications and data analysis, learn how to measure the performance of a campaign and conduct analyses that lead to strategic improvements. Practices such as email marketing, SEO, PPC, PPI, mobile marketing, google analytics, data mining, AI, and programmatic marketing are used by numerous businesses worldwide daily and are considered essential knowledge for a future marketer.
Marketing Metrics for the digital age. Discover the key measurements that lead to effective marketing decisions for a business. Through practical applications and case analysis, gain the knowledge and skills required to measure the performance of marketing actions and make strategic improvements based on data.
Why choose this course
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We have a long tradition and experience(30+ years) in offering postgraduate programmes, as our Business School is one of the first Business Schools to be established in Greece (1977) and the first to offer an MBA, back in 1989.
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This is the exact programme (franchise) of the University of Derby, a university that incorporates and shapes developments through its research in digital marketing, AI & marketing, new technologies, etc.
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The University of Derby is the 1st ranked British university in Greece and TOP5 in the UK for Marketing studies (Guardian Guide, 2024).
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Teaching in English ensures that you will meet the demands of a profession without borders, with media and platforms penetrating the global audience, and trends - developments mainly shaped abroad.
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You will be trained in the latest trends, technologies, and practices demanded by the job market, such as social media marketing, search engine optimization (SEO), content marketing, data analytics, and mobile marketing.
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Our curriculum is applied and involves projects with real business scenarios.
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You will network with professionals from the digital marketing, communication and advertising industry, thus start your professional career.
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It covers all inter-related fields in digital marketing and communication, offering unlimited career prospects in Greece and abroad.
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Teaching is adjusted to the needs of working professionals through flexible teaching, and assessments via professional related project workand coursework.
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You are taught by experienced lecturers, active professionals, and researchers in the field of Marketing.