MA in Marketing, Advertising & Public Relations

Eligible candidates should hold:

A Bachelor’s degree

Very good knowledge of the English language certified by:

• IELTS Academic (International English Language Testing System)
• Cambridge Certificate in Advanced English (CAE)
• Cambridge Certificate of Proficiency in English (CPE)
• TOEFL (Test of English as a Foreign Language), internet-based test (iBT) and special home edition
• Duolingo
• Or equivalent

The MA in Marketing, Advertising and Public Relations has been designed to provide students with an integrative and strategic view of marketing. The primary aim of the programme is to develop effective marketing, brand, advertising and public relations specialists, equipped with knowledge and understanding of various marketing communications subjects, including a range of technical, human, and conceptual skills that will enhance their future careers in these fields.

The core values that underpin this programme and differentiate it from traditional graduate marketing programmes are an integrative stance, consideration of the new marketing realities and the creation of competence in a balanced mix of marketing skills at an advanced level. It is addressed but not limited to students who recently acquired their bachelor’s degree in a wide range of either theoretical or quantitative fields.

Special features

Real-life Projects
Students gain hands-on experience by working on real-life projects for actual company clients, local authorities, non-profit organisations, and professional bodies. They collaborate closely with industry experts and their lecturers and they present their project to the client organisation, where their work is reviewed and discussed.

Crash Courses
Students at the Postgraduate Level are coming from different educational backgrounds. The Department in order to facilitate their transition offers a series of crash courses so as to make them feel confident before the commencement of the classes.

Career Opportunities
Graduates of the MA in Marketing Advertising and Public Relations programme may pursue careers in: Marketing management, brand management, product development, media buying, copyrighting, media relations, public relations management, market research, retailing, sales.

The degree MA in Marketing, Advertising & Public Relations is awarded directly by the University of York.