Bachelor Degrees Home
Bachelors Categories
More
Master Degrees Home
Masters Categories
ENTRY REQUIREMENTS
Eligible candidates should hold: - A Bachelor’s degree - English IELTS 6.5 or equivalent
DESCRIPTION
The MA in Marketing, Advertising and Public Relations has been designed to provide students with an integrative and strategic view of marketing. The primary aim of the programme is to develop effective marketing, brand, advertising and public relations specialists, equipped with knowledge and understanding of various marketing communications subjects, including a range of technical, human, and conceptual skills that will enhance their future careers in these fields.
The core values that underpin this programme and differentiate it from traditional graduate marketing programmes are an integrative stance, consideration of the new marketing realities and the creation of competence in a balanced mix of marketing skills at an advanced level. It is addressed but not limited to students who recently acquired their bachelor's degree in a wide range of either theoretical or quantitative fields.
Programme of studies Strategic Marketing Advertising and Sales Promotion Management E-Business and Internet Marketing Public Relations Strategies Innovation & New Product Development Festivals and Events Management Strategic Brand Management Research Methods for Business Dissertation
The title MA in Marketing, Advertising & Public Relations is awarded directly by the University of Sheffield.