MA in Marketing, Advertising & Public Relations

Eligible candidates should hold:
• A Bachelor’s degree in any field
• IELTS (Academic) 6.5 or TOEFL internet based 89 or any other recognized certificate proving advanced knowledge of English (Level C2 / “proficiency”) or any equivalent qualification

The MA in Marketing, Advertising and Public Relations has been designed to provide students with an integrative and strategic view of marketing. The primary aim of the programme is to develop effective marketing, brand, advertising and public relations specialists, equipped with knowledge and understanding of various marketing communications subjects, including a range of technical, human, and conceptual skills that will enhance their future careers in these fields.

The core values that underpin this programme and differentiate it from traditional graduate marketing programmes are an integrative stance, consideration of the new marketing realities and the creation of competence in a balanced mix of marketing skills at an advanced level. It is addressed but not limited to students who recently acquired their bachelor's degree in a wide range of either theoretical or quantitative fields.

Graduates of the MA in Marketing Advertising and Public Relations programme may pursue careers in: Marketing management, brand management, product development, media buying, copyrighting, media relations, public relations management, market research, retailing, sales.

The title Master of Arts in Marketing, Advertising & Public Relations is awarded directly by the University of York.