Developed in close consultation with the premier UK professional body for managers, the Chartered Management Institute (CMI), this course puts you on the fast track to success. It is one of the few where you’ll graduate with a highly regarded BA (Hons) Business Management (Marketing) degree as well as the CMI Level 5 Diploma in Management and Leadership. With these qualifications on your CV, you’ll signal to prospective employers that you’re suited for senior leadership roles and rapid promotion. The Diploma is the benchmark qualification for full CMI membership and takes you a step towards Chartered Manager status. There is no need to take extra exams or coursework to achieve the Diploma: our combined module and CMI assessments give you a smooth route to both qualifications.
Flexibility is one of the most distinctive features of the Business Management suite of degrees. All students study the same modules in the first year to gain insights into the major business disciplines. After your first year, you can choose to follow the specialist pathway in Marketing or – if you find your interests have changed – you can easily transfer to the core Business Management route or specialise in Finance or Shipping.
This course comprises 20-credit modules, most of them being delivered on a semester basis, while a few are year-long modules. The highlight of the course is the 40-credit consultancy project in the final year, where students put into practice everything they have learned for a real-life employer. Modules of Year 1 are delivered and assessed in Greek; modules of Year 2 are delivered and assessed in Greek and English; modules of Year 3 are delivered and assessed in English. (Note: this course is also delivered entirely in English).
We equip you with the skills, confidence and creativity to shape an organisation’s marketing strategy and help it develop a customer-led approach to business opportunities. You’ll learn how to combine all elements of the marketing mix with the communication of brand values to establish a competitive advantage. We will build your ability to harness digital marketing within an ‘always on’ 24/7 business environment; explore the marketing strategies which are succeeding – and failing – in the modern marketplace; and introduce you to market sensing as an innovative approach to market research.
We take a ‘scaffolded’ approach to learning, so you’ll have full support in the early stages of your course and can gradually move towards stronger understanding and greater independence. It’s a smooth transition to ease your way into both university-level study and business management practice.