All companies use marketing as a vital tool to promote products, services, and brands to different audiences. The BA (Hons) Marketing, PR and Advertising offers a core understanding of key marketing, branding and communication concepts preparing you for a successful career in advertising and PR in either an organisation or agency environment.
The University of Derby has a consistent record of excellence in Marketing studies, ranking among the top UK universities in recent years: TOP5, Guardian University Guide 2004. It stands out for its applied approach and graduate employability prospects.
The course is accredited by the Chartered Institute of Marketing (CIM), the leading professional body for marketers worldwide, which exists to develop the marketing profession, maintain professional standards, and improve the skills of marketing practitioners.
What you will learn
This is a practical, in-depth study of one of the most exciting business disciplines. You’ll be fully prepared to plan and execute effective communication campaigns that deliver the right message to the right people at the right time. As you develop your skills in marketing, PR, and advertising techniques, you’ll understand how a strong and consistent brand image is developed and what impact it has on business profitability.
We will encourage you to be creative, whether you’re building impressive visual media, memorable slogans, or designing mood boards to find new innovative ways to communicate with audiences. Your learning will take place beyond the classroom, sometimes using computer labs to apply new digital technology and create digital content, including blogs, videos, and television advertisements. By the end of the course, you will have built a professional digital portfolio.
Throughout your degree, you will raise your profile and enrich your learning, as you network and make connections with agencies and businesses working on consultancy projects and live case-studies and projects. You’ll also take part in field trips to trade fairs and exhibitions and work on many live company projects, meaning your work is relevant and up-to-date with market trends. You can also put your knowledge in to practice by securing an internship to build your skills.
Course Descriptions
Basic programme pillars:
Principles of Marketing We analyze the basic principles of marketing, learning about consumer behavior, market research, branding, product development, pricing strategies, and communication.
Public Relations By understanding the role of PR in managing an organisation’s reputation, we learn about media relations, communication during crises, stakeholder engagement, and strategic public relations planning.
Communication Strategies The development of effective communication skills is a fundamental aspect. This includes techniques for oral, written, digital, and interpersonal communication, which are necessary for interacting with different audiences on various platforms.
Digital Marketing & Social Media We cover digital marketing tools, social media strategies, content creation, SEO (Search Engine Optimization), SEM (Search Engine Marketing) and analytics, recognising the importance of online channels in in modern marketing and public relations efforts.
Advertising & Brand Management We explore concepts of advertising, creative campaigns, and brand management strategies, enabling you to effectively position and promote products or services.
Research & Analysis Understanding data-led decision-making, you will learn market research methodologies, analysis tools, and data interpretation for crafting marketing and public relations strategies.
Why choose this course
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If your passion lies in marketing, communication, and advertising, you will be thrilled by this comprehensive approach, which represents a unique combination within the Greek context!
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This programme is developed by the University of Derby, a TOP5 UK University for Marketing & PR (Guardian 2024), and is delivered in Greece at the highest standards, via a franchise operational framework. The University’s great tradition and performance in Marketing is underpinned by impactful research in digital marketing, AI & marketing, and new technologies.
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You will study a Chartered Institute of Marketing (CIM) accredited course, creating links with the leading professional body for marketers.
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Your career prospects both in Greece and abroad are limitless, as you will cover all marketing and communication interconnected fields in one course.
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Bilingual (Greek and English) or English teaching ensures that you will meet the demands of a borderless profession, with media and platforms penetrating the global audience and latest trends and developments being primarily shaped abroad.
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The course’s content is applied, and you will engage with real-world projects and business scenarios.
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New technologies and the latest trends are incorporated into a programme that is constantly evolving and refreshed, allowing students to stay up-to-date with the recent developments in their field.
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Learning is active and experiential, through filed trips, trade shows visits, competitions, events, workshops, etc.
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You’ll have the opportunity to shape your own portfolio with projects that you will work on in collaboration with companies and organisations.
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You will meet different professionals in marketing, communications, and advertising, allowing you to network and initiate your professional journey.